Client Case: B2Gold Corp.
How might we create a
truly inclusive workplace?

Bridging The Gap Between Policy and Lived Culture

Case Highlights

The Challenge
To reinforce an inclusive culture, B2Gold wanted to move beyond policy and embed Equity, Diversity, and Inclusion (EDI) practices into everyday employee experiences. The challenge was to align HR practices with industry standards and enhance advocacy across diverse teams.

The Approach
Using human-centric design techniques, Turipamwe led B2Gold’s HR team in mapping employee journeys, identifying needs and pain points, and collaboratively designing an engagement strategy. A sprint workshop helped craft a communications plan grounded in real employee perspectives.

The Result
The project culminated in the "We Are One" campaign, promoting unity across B2Gold's global sites. This campaign has driven deeper engagement and a sense of community, showcasing B2Gold's commitment to fostering a workplace where all employees feel valued.

B2Gold Corp., a Canadian-based leader in responsible mining with operations in Namibia, Mali, and the Philippines, is dedicated to fostering an inclusive culture that reflects its values of equity, diversity, and inclusion (EDI). For B2Gold, this initiative goes beyond policy—it’s about creating a workplace where employees feel valued and motivated. By integrating EDI into daily culture, B2Gold enhances employee satisfaction, strengthens unity, and upholds its role as a forward-thinking industry leader.

 The Challenge 

B2Gold, a diverse organization with individuals fulfilling varied roles and accessing different forms of communication, requires a multifaceted approach to foster meaningful engagement around EDI (Equity, Diversity & Inclusion). 


Aligning human resources policies with industry best practices and elevating employee engagement are crucial to creating a supportive workplace environment. By addressing these challenges, B2Gold Namibia can strengthen its global standing, ensure policy coherence, and foster a highly engaged workforce. This is key to creating awareness and getting buy-in at all levels, so that everyone becomes an advocate for EDI.

 The Approach 

B2Gold believes that the principles of Equity, Diversity & Inclusion (EDI) will drive business outcomes and create an enriching experience for all employees and stakeholders. By the guidelines of EDI, B2Gold seek to amplify instances where these principles are already in practice and foster opportunities where they are lacking.


Using human-centric design techniques, Turipamwe led B2Gold’s HR team in mapping employee journeys, identifying needs and pain points, and collaboratively designing an engagement strategy. A sprint workshop helped craft a communications plan grounded in real employee perspectives.

 The Results 

The project culminated in the "We Are One" campaign, promoting unity across B2Gold's global sites. This campaign has driven deeper engagement and a sense of community, showcasing B2Gold's commitment to fostering a workplace where all employees feel valued.

Driven by B2Gold’s commitment to Equity, Diversity & Inclusion (EDI), this project model establishes a unified EDI framework across all sites while encouraging local collaboration to bring it to life. Each site shapes the initiative to reflect its unique context, with employees worldwide contributing to its evolution. As an authentic and flexible cultural planning model, it enhances business outcomes by creating an inclusive and supportive experience for employees at all levels.

Notably, B2Gold has successfully increased employee engagement company-wide, highlighting its dedication to fostering a motivated and involved workforce for overall organizational success.

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